Hammer unveils new name: Exertis Hammer


Hammer, the leading storage, server and networking distributor, today reveals its new name after becoming a subsidiary of Exertis in 2016. The new company will be called Exertis Hammer.

Exertis is one of Europe’s largest and fastest-growing technology distribution and specialist service providers, and Hammer has remained an independent element of their business since the acquisition. Hammer was originally founded in 1991, and the new brand reflects its Exertis affiliation.

Hammer’s existing customers and prospects will benefit from access to an extended portfolio, including enterprise components; solutions ranging from server, storage and networking to security, UC, software and cloud; plus an extensive range of professional services.

James Ward, previously Managing Director of Hammer, and now Managing Director of Exertis Enterprise Solutions (which includes Hammer), explains, “As well as enhancing Hammer’s offering, we are taking this opportunity to bolster Exertis’ VAR expertise by adding Hammer’s VAR specialists to the Exertis enterprise team. This creates true focus for partners as the differing requirements of VARs and verticals can be met optimally by Exertis and Hammer respectively, with both companies being able to offer the complete portfolio of combined brands.”

“The name itself is the main change here,” says Ward. “But at the same time, this is an opportunity to refocus on our customers and core strengths with better utilisation of our complete enterprise skillset, to deliver a more comprehensive and compelling offering to our customers. Yes, we are part of a bigger group, and that adds additional strings to our bow, yet the people, passion and ethos that makes Hammer unique, remains, and the name change reflects this evolution.”

Ward continues, “What’s next for us is continuing expansion into Europe, and with the full strength and support of DCC, our parent company, I anticipate more acquisitions and more of the strong organic growth that Hammer’s history has been saturated with.”


Source: Hammer
Published Date: 10/07/2018

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